Your Marketing Data is Lying to You

Flick the switch to find out the truth.

There’s Only OneTruth

Between your marketing data and your business data.

Yesterday’s revenue – by channel Platform-reported One Truth

Includes revenue claimed by more than one platform

Deduplicated and matched to CRM & finance records

  • Google Ads £44,400
  • Meta £867
  • Calls (CRM-matched) £0
  • Organic £3,293
  • Direct £1,457
Sum of platform claims Recognised revenue £50,017
New customers £12,736 Returning £15,264

See What’s Working and Stop Guessing

Our attribution platform connects online and offline journeys, so you can see which marketing turns into orders, enquiries and sales.

Online Attribution

See which marketing creates orders, from the first ad click to the checkout, with revenue after discounts and new customers separated from returning ones.

Explore online attribution

Offline Attribution

Track phone calls and enquiries back to the campaign and website visit behind them, then follow each one through to a quote and a sale.

Explore offline attribution

Multi-Touch Attribution

Share credit across every recorded touchpoint, and compare five models side by side rather than trusting the last click.

Explore multi-touch attribution

When a customer orders again, credit only goes to the touches since their last order, so repeat sales don’t flatter the channel that first found them.

Insights and OneTruth AI

From What Happened to What to Do Next

Dashboards tell you what the numbers are. OneTruth flags what has changed, explains what’s behind it where the data allows, and suggests where to look next. Ask OneTruth AI a question in plain English and get an answer drawn from your own data, with every figure checked against it. You stay in control: OneTruth suggests, and you decide.

See how insights work

  1. OneTruth AI: Hi, what would you like to know?
  2. You: Why did revenue dip last week?
  3. OneTruth AI: Brand search sales fell 18%. Calls from Meta held steady, so the drop looks like search.
  4. You: Where should I look first?
  5. OneTruth AI is typing

Built Around How Your Business Sells

Ecommerce

Connect orders to the journeys behind them, by channel, campaign and product, with refunds and cancellations taken off. Works with WooCommerce and Shopify, and with other stores through a standard dataLayer.

See online attribution

Lead Generation

Follow every call and form from first click to sale value, so you can judge channels on what they sell rather than how many enquiries they send.

See offline attribution

Combination

Sell online and over the phone? See both in one place, without running one tool for orders and another for calls.

See how it works

Agencies

Manage every client from one login, and show them what your work produced in sales, not just clicks.

See OneTruth for agencies

The Problems With Traditional Attribution That Most Miss

Most reporting looks fine until you ask where the money came from. Here’s what usually gets missed:

  • Every platform claims the same sale

    Google, Meta and others each report the conversion by their own rules, so the totals rarely add up.

  • The last click takes the credit

    Brand search often closes a sale that other channels created.

  • The phone is a blind spot

    For many businesses the biggest sale starts with a call, and that call sits outside the marketing report.

  • A lead isn’t a sale

    Cost per lead can reward the channels that send the weakest enquiries.

  • Returning customers look new

    Without a way to tell them apart, repeat business can pass for new customer growth.

  • Bots count as visitors

    Inflated traffic makes conversion rates and results harder to trust.

FAQs

Frequently Asked Questions

What Is Marketing Attribution?

It’s working out which marketing led to a sale or enquiry. Good attribution looks at the whole journey, not only the last thing a customer clicked.

Does OneTruth Work for Businesses That Sell Over the Phone?

Yes. Phone calls are central to OneTruth. Tracked calls are recorded, transcribed and summarised, then linked to the website visit and campaign behind them wherever that link can be made.

Do I Have to Replace My Phone System or CRM?

No. Tracking numbers forward to your existing phone lines, and OneTruth connects to your CRM or booking system rather than replacing it.

Know What’s Really Driving Your Sales

See your marketing, calls and sales in one place.

Book a demo today